SAMPLE DELIVERABLE
A clearer path
from browsing to booking.
Fictional example for Example Bay Charters. No real business website was inspected. These are illustrative review items, not discovered shortcomings.
A useful review explains what to check, why it matters, and what to do next.
Make the next step easy to find
Review: Can a visitor find the booking link or inquiry contact without hunting through the page?
Suggested action: Put one clear booking or inquiry button near the trip summary. Test it on a phone and confirm the destination works.
Evidence to collect: Screenshot, working destination, and the number of steps needed to reach the booking provider.
Answer the questions guests ask first
Review: Are trip duration, departure area, guest limits, inclusions, and approved policies easy to understand?
Suggested action: Ask the captain to verify a compact trip summary. Link to current rates and availability without inventing either.
Evidence to collect: Captain approval and the exact location of each fact on the website.
Know where an inquiry goes
Review: Does the contact method explain whether a message has actually been sent?
Suggested action: Test receipt with an authorized test inquiry. Record who handles it and the agreed response process.
Evidence to collect: Receipt confirmation and a documented follow-up owner.
What this review doesn't prove
Basic HTML checks do not establish search rankings, page speed, accessibility compliance, lost revenue, or the functionality of a booking integration. Those require separate checks and appropriate evidence.
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